Creative strategist and email copywriter
Stories Sell. Let’s Use Yours to Scale Your Sales.
If your product or service transforms lives, your emails should too.
I help health coaches and wellness brands turn customer success stories into high-converting email campaigns — so your list doesn’t just grow, it buys.
Hey, I’m Carlos Garcia.
I’m an email strategist and copywriter with 20 years of experience in the health and fitness industry. Now I help coaches and health brands scale through story-based marketing.
I’ve always loved two things: storytelling and health.
But I reached a point where I knew I could help more people indirectly than I ever could working 1-on-1.
So I leaned into what I do best: pulling out powerful transformation stories and using them to create emails that connect deeply, build trust, and sell with integrity.
When I started applying this approach with my clients, their KPIs exploded — opens, clicks, sales. Because these weren’t just emails. They were stories their audience could see themselves in.
It’s not just copy. It’s transformational storytelling.
Stories move us. They shape us. They stick with us.
Think about your favorite movie, book, or show…
The one that hit hard. Why did it work?
Because we saw ourselves in the journey.
That’s exactly how great email works, too.
When your subscribers read about a real person’s transformation, someone just like them, it disarms their resistance and builds belief in what you offer.
Add a product or service that actually delivers? That’s where the magic happens.
The Story-to-Sale Email System
This is the core of how I work.
It’s a method I’ve refined to turn your best client stories, your stories, product/service stories into conversion-driven, mini-movie-trailer-style emails that move people from curious to committed.
Here’s what it looks like:
1. Dig deep. We extract your story, your voice, and your most powerful client transformations.
2. Craft conversion-focused campaigns. Using storytelling, strategy, and psychology, we build email sequences that drive results.
3. Drive action. Whether it’s sales, booked calls, or application fills, your list starts performing like a real revenue channel.
Proven Results
– Helped generate $525,000 in new business from a single story-driven email (nearly doubled the previous best-performer)
– Drove $50,272.03 in 17 days for a coaching offer using a targeted campaign
– Acquired 62 new members in 2 weeks for a fitness company. $3,038 in front-end sales, $18,228 in back-end sales
– Wrote 7 of the top 10 highest-performing emails for a client (some hitting 70–80% open rates)
– Rewrote a client’s welcome email and saw: 211% more opens, 30% more clicks, 15% more appointments
I’ve written for high-ticket coaches, health brands, and businesses where trust isn’t optional. This isn’t ecommerce impulse-buy copy. It’s thoughtful, strategic storytelling that connects and converts.
Let’s Talk
If your offer changes lives and you want emails that actually reflect that…
Book Your Story-To-Sale Discovery Call
Let’s see if we’re a good fit.
Years of Experience
Writing transformation stories for clients and helping experts craft messages that connect and convert.
Million
Generated for my clients using my story-based email system: Story-to-Sale Email System
Years of Experience
Helping people reach their own personal transformations and I use that experience to my clients sell more of their products and services.
Niches Served
My experience is in transformation-based niches like weight loss programs, health and fitness coaching, nutrition coaching and supplements. Even full mouth dental implants.
Countries Served
Marketing and copy clients worldwide, from coaches to consultants and creators.
It’s Not Just Copy — It’s Transformational Storytelling That Pulls Your Reader In And Makes It Easy For Them To Buy
Stories move us. They shape us. Think about our favorite book, movie, or tv show that really pulled you in. We are drawn to the characters and the story. Especially an underdog story or transformation story. We search for parts of ourselves in the protagonist as a way to connect with them. This is what makes storytelling so powerful. Combine it with a great product and service. That’s where the magic happens.
I blend sales psychology, storytelling, and strategy
You could send another short series of emails with a discount, bundle, or free gift with purchase… all good emails, but they don’t help set you apart or connect with your audience. Or you could send a series of emails that blend sales psychology, storytelling, and the right strategy to do all the heavy lifting, and make it easier to connect with your reader, build a brand people identity, and makes the sale. This is what my Story-to-Sale System is all about.
I focus on clarity first, not just visuals
Before logos or color palettes, we work on the most important asset: your message. Who are you? Who do you help? Why does it matter? If your audience can’t feel your message, they won’t remember you. That’s why clarity is step one.
I coach with empathy, not ego
This process is not about pressuring you into a formula. I meet you where you are. Whether you’re struggling with imposter syndrome, overwhelmed with content, or unsure where to start — I guide you with patience, honesty, and real support.
My process is personalized, not templated
Your brand should never look or sound like everyone else’s. I don’t use generic frameworks. I listen, adapt, and build a custom strategy that fits your voice, goals, and lifestyle. Your brand journey is yours — and it should feel that way.
Ready to Turn Stories Into Sales?
You already did the hard part of getting great results for your clients. Now it’s time to turn those wins into the most persuasive emails you’ve ever sent.
1. Quick form: Tell me about your offer, your audience, and your current client results.
2. Strategy call: We’ll see if the Story-to-Sale Email System fits your brand and goals.
3. Plan: If it’s a fit, I’ll outline exactly what I’d build and what you can expect.
No freebie, no funnel maze. Just a straight path to see if this will make you more money.